No matter how many times you wash one of our Luxury towels, it will remain as soft and sumptuous as ever. Not a lot of towels make that promise. But our Luxury Towels - promises softness, lightness, and sensational absorbency, year after year. No wonder we've picked it for our brand new Super Luxury Range.

A thick, fluffy towel is one of life's greatest luxuries. But, after the shop-freshness fades, how many towels stay thick and fluffy for years? Put away all those pilling, thinning, fading towels and equip your bathroom with Luxury Cotton.

Our passionate buying team discovered these towels in expensive luxury department stores. Weighing in at 600gsm, it's plumper and lusher form of Egyptian cotton (our previous favourite). We're excited about it - and we know you will be, too.

Our testers have commented that these towels stay thick and light even after washing - with no pilling and no lint in the basket. Hold up a Luxury Cotton towel alongside another towel of the same weight, and you'll see it's up to 133% thicker in size. Its remarkable lightness comes from the revolutionary construction.

If you looked at it through a microscope, you'd see 120 fine, silky fibres in every cotton loop - the secret of this towel's incredible absorbency. No other towel has this number of fibres, which explains why our Luxury towels absorb up to 250% faster than your average high-street towel. And these fibres, interspersed with air, also give the towel its deep, plush softness.

Egyptian cotton towels - the department-store favourite - weigh in at around 350gsm. These whip the competition with a weight of 650gsm. We don't think you'll find better anywhere in Britain, so why not give one a try?