Woven from 100% Egyptian cotton, our Ultimate Bedlinen is incredibly fine. The 1000 thread-count gives it a light touch and a slinky, cuddle-up finish. Naturally, the range is machine-washable - and durable, too, with a 5-year guarantee. The threads are yarn-dyed, to ensure your linen will maintain its beautiful shade year after year. The art to fine bedlinen is in the construction. With 1000 threads per square inch, these sheets are categorically the best you can buy. You will soon be sleeping beneath light, smooth drifts of cotton, and it wont be long until you want to convert all your bedlinen to Ultimate.

We've searched the world for this linen - because sheets matter. If you share our opinion, you'll be delighted with this new range. The Ultimate linen is made for us in India, where it's produced to our hugely demanding specification. We've slashed our margins to make sure our perfect linen is also perfectly affordable. At these prices, no wonder it's causing a scandal!

You won't see a bobble on this sheets no matter how much you use them. You can sleep soundly on your new sheets, knowing that everything in the Luxury range is guaranteed by us for 5 years. Our competitors are scandalised. Why? Because we're introducing what's undoubtedly the world's best bedlinen - at the UK's best value.