No matter how many times you wash a Microcotton towel, it will remain as soft and sumptuous as ever. Not a lot of towels make that promise. But Microcotton - a revolutionary, trademarked new cotton - promises softness, lightness, and sensational absorbency, year after year. No wonder we've picked it for our brand new Super Luxury Range.
Why Microcotton? A thick, fluffy towel is one of life's greatest luxuries. But, after the shop-freshness fades, how many towels stay thick and fluffy for years? Put away all those pilling, thinning, fading towels and equip your bathroom with Microcotton.
Our passionate buying team discovered Microcotton in the U.S., where it's stocked only in expensive department stores. It's a trademarked new type of cotton that's brand new to Britain. Weighing in at 600gsm, it's plumper and lusher than Egyptian cotton (our previous favourite). We're excited about it - and we know you will be, too.
What makes Microcotton special? Our testers have commented that these towels stay thick and light even after washing - with no pilling and no lint in the basket. Hold up a Microcotton towel alongside another towel of the same weight, and you'll see it's up to 133% thicker in size. Its remarkable lightness comes from the revolutionary construction.
If you looked at it through a microscope, you'd see 120 fine, silky fibres in every cotton loop - the secret of this towel's incredible absorbency. No other towel has this number of fibres, which explains why our Microcotton towels absorb up to 250% faster than your average high-street towel. And these fibres, interspersed with air, also give the towel its deep, plush softness.
Check the weight on your current towels! Egyptian cotton towels - the department-store favourite - weigh in at around 400gsm. Microcotton whips the competition with a weight of 600gsm. We don't think you'll find better anywhere in Britain, so why not give one a try?
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