No matter how many times you wash a Microcotton towel, it will remain as soft and sumptuous as ever. Not a lot of towels make that promise. But Microcotton - a revolutionary, trademarked new cotton - promises softness, lightness, and sensational absorbency, year after year. No wonder we've picked it for our brand new Super Luxury Range.

A thick, fluffy towel is one of life's greatest luxuries. But, after the shop-freshness fades, how many towels stay thick and fluffy for years? Put away all those pilling, thinning, fading towels and equip your bathroom with Microcotton.

Our passionate buying team discovered Microcotton in the U.S., where it's stocked only in expensive department stores. It's a trademarked new type of cotton that's brand new to Britain. Weighing in at 600gsm, it's plumper and lusher than Egyptian cotton (our previous favourite). We're excited about it - and we know you will be, too.

Our testers have commented that these towels stay thick and light even after washing - with no pilling and no lint in the basket. Hold up a Microcotton towel alongside another towel of the same weight, and you'll see it's up to 133% thicker in size. Its remarkable lightness comes from the revolutionary construction.

If you looked at it through a microscope, you'd see 120 fine, silky fibres in every cotton loop - the secret of this towel's incredible absorbency. No other towel has this number of fibres, which explains why our Microcotton towels absorb up to 250% faster than your average high-street towel. And these fibres, interspersed with air, also give the towel its deep, plush softness.

Egyptian cotton towels - the department-store favourite - weigh in at around 400gsm. Microcotton whips the competition with a weight of 600gsm. We don't think you'll find better anywhere in Britain? so why not give one a try?

No matter how many times you wash a Microcotton towel, it will remain as soft and sumptuous as ever. Not a lot of towels make that promise. But Microcotton - a revolutionary, trademarked new cotton - promises softness, lightness, and sensational absorbency, year after year. No wonder we've picked it for our brand new Super Luxury Range.

A thick, fluffy towel is one of life's greatest luxuries. But, after the shop-freshness fades, how many towels stay thick and fluffy for years? Put away all those pilling, thinning, fading towels and equip your bathroom with Microcotton.

Our passionate buying team discovered Microcotton in the U.S., where it's stocked only in expensive department stores. It's a trademarked new type of cotton that's brand new to Britain. Weighing in at 600gsm, it's plumper and lusher than Egyptian cotton (our previous favourite). We're excited about it - and we know you will be, too.

Our testers have commented that these towels stay thick and light even after washing - with no pilling and no lint in the basket. Hold up a Microcotton towel alongside another towel of the same weight, and you'll see it's up to 133% thicker in size. Its remarkable lightness comes from the revolutionary construction.

If you looked at it through a microscope, you'd see 120 fine, silky fibres in every cotton loop - the secret of this towel's incredible absorbency. No other towel has this number of fibres, which explains why our Microcotton towels absorb up to 250% faster than your average high-street towel. And these fibres, interspersed with air, also give the towel its deep, plush softness.

Egyptian cotton towels - the department-store favourite - weigh in at around 400gsm. Microcotton whips the competition with a weight of 600gsm. We don't think you'll find better anywhere in Britain? so why not give one a try?

Towels like this should cost a lot more than we're charging. But we pride ourselves on selling the UK's most competitive linens. So we were secretly delighted when we discovered that we could make these luxurious towels for a lot less than our high-street competitors.

Weighing in at 500gsm, our Classic Towels are lusciously thick and heavy in your hands. Naturally, they're super-absorbent and ready to cope with wet dogs and teenagers. For the ultimate pampering, preheat one on the radiator while you relax in a spa bath. You'll find it's a shame to get dressed!

Just like all our products, towels are subjected to stringent testing before we start selling them. These new Classic towels were chosen for their high quality and low price tag - so they're the perfect choice for re-stocking your airing cupboard or guest room. While they're not as indulgent as the Luxury towels, they're unquestionably better - in every way - than the high-street alternatives. (For example, Egyptian Cotton towels in department stores weigh in at around 400gsm.)

They tick all of our boxes, and we're sure they'll meet your standards too. They're available in four contemporary shades - Blue, Linen, Ivory and White - and the full range of sizes, from face cloth to bath sheet. The colours are steadfast and the 100% cotton yarn is naturally absorbent and machine washable.

Rough and tumble your towels as much as you like - they're guaranteed for 5 years, which makes them perfect for families! Happy bathing!

No matter how many times you wash a Microcotton towel, it will remain as soft and sumptuous as ever. Not a lot of towels make that promise. But Microcotton - a revolutionary, trademarked new cotton - promises softness, lightness, and sensational absorbency, year after year. No wonder we've picked it for our brand new Super Luxury Range.

A thick, fluffy towel is one of life's greatest luxuries. But, after the shop-freshness fades, how many towels stay thick and fluffy for years? Put away all those pilling, thinning, fading towels and equip your bathroom with Microcotton.

Our passionate buying team discovered Microcotton in the U.S., where it's stocked only in expensive department stores. It's a trademarked new type of cotton that's brand new to Britain. Weighing in at 600gsm, it's plumper and lusher than Egyptian cotton (our previous favourite). We're excited about it - and we know you will be, too.

Our testers have commented that these towels stay thick and light even after washing - with no pilling and no lint in the basket. Hold up a Microcotton towel alongside another towel of the same weight, and you'll see it's up to 133% thicker in size. Its remarkable lightness comes from the revolutionary construction.

If you looked at it through a microscope, you'd see 120 fine, silky fibres in every cotton loop - the secret of this towel's incredible absorbency. No other towel has this number of fibres, which explains why our Microcotton towels absorb up to 250% faster than your average high-street towel. And these fibres, interspersed with air, also give the towel its deep, plush softness.

Egyptian cotton towels - the department-store favourite - weigh in at around 400gsm. Microcotton whips the competition with a weight of 600gsm. We don't think you'll find better anywhere in Britain? so why not give one a try?

Towels like this should cost a lot more than we're charging. But we pride ourselves on selling the UK's most competitive linens. So we were secretly delighted when we discovered that we could make these luxurious towels for a lot less than our high-street competitors.

Weighing in at 500gsm, our Classic Towels are lusciously thick and heavy in your hands. Naturally, they're super-absorbent and ready to cope with wet dogs and teenagers. For the ultimate pampering, preheat one on the radiator while you relax in a spa bath. You'll find it's a shame to get dressed!

Just like all our products, towels are subjected to stringent testing before we start selling them. These new Classic towels were chosen for their high quality and low price tag - so they're the perfect choice for re-stocking your airing cupboard or guest room. While they're not as indulgent as the Luxury towels, they're unquestionably better - in every way - than the high-street alternatives. (For example, Egyptian Cotton towels in department stores weigh in at around 400gsm.)

They tick all of our boxes, and we're sure they'll meet your standards too. They're available in four contemporary shades - Blue, Linen, Ivory and White - and the full range of sizes, from face cloth to bath sheet. The colours are steadfast and the 100% cotton yarn is naturally absorbent and machine washable.

Rough and tumble your towels as much as you like - they're guaranteed for 5 years, which makes them perfect for families! Happy bathing!

No matter how many times you wash a Microcotton towel, it will remain as soft and sumptuous as ever. Not a lot of towels make that promise. But Microcotton - a revolutionary, trademarked new cotton - promises softness, lightness, and sensational absorbency, year after year. No wonder we've picked it for our brand new Super Luxury Range.

A thick, fluffy towel is one of life's greatest luxuries. But, after the shop-freshness fades, how many towels stay thick and fluffy for years? Put away all those pilling, thinning, fading towels and equip your bathroom with Microcotton.

Our passionate buying team discovered Microcotton in the U.S., where it's stocked only in expensive department stores. It's a trademarked new type of cotton that's brand new to Britain. Weighing in at 600gsm, it's plumper and lusher than Egyptian cotton (our previous favourite). We're excited about it - and we know you will be, too.

Our testers have commented that these towels stay thick and light even after washing - with no pilling and no lint in the basket. Hold up a Microcotton towel alongside another towel of the same weight, and you'll see it's up to 133% thicker in size. Its remarkable lightness comes from the revolutionary construction.

If you looked at it through a microscope, you'd see 120 fine, silky fibres in every cotton loop - the secret of this towel's incredible absorbency. No other towel has this number of fibres, which explains why our Microcotton towels absorb up to 250% faster than your average high-street towel. And these fibres, interspersed with air, also give the towel its deep, plush softness.

Egyptian cotton towels - the department-store favourite - weigh in at around 400gsm. Microcotton whips the competition with a weight of 600gsm. We don't think you'll find better anywhere in Britain? so why not give one a try?