Our competitors are scandalised. Why? Because we're introducing what's possibly the world's best bedlinen - at the UK's best value. This dreamy linen is supremely soft and silky, thanks to an astonishingly high thread count and conscientious construction.
What makes our Luxury Bedlinen special?
Don't even think of comparing this new linen to high-street sheets. It's got that special something that's difficult to capture in words. But we'll try?
The art to fine bedlinen is in the construction. With 600 threads per square inch, these sheets are categorically the best you can buy. The numbers may not mean much, but sleeping beneath light, smooth drifts of cotton will. You'll soon want to convert all your bedlinen to Luxury.
Woven from 100% cotton, our Luxury Bedlinen is incredibly fine. The 600 thread-count gives it a light touch and a slinky, cuddle-up finish. Naturally, the range is machine-washable - and durable, too, with a 5-year guarantee. The threads are yarn-dyed, to ensure your linen will maintain its beautiful shade year after year. Can you find better? We don't think so.
How did we source our Luxury Bedlinen?
We've searched the world for this linen - because sheets matter. If you share our opinion, you'll be delighted with the new range. The Luxury linen is made for us in India, where it's produced to our demanding specification. We've slashed our margins to make sure our perfect linen is also perfectly affordable. At these prices, no wonder it's causing a scandal!
Guaranteed for 5 years
Wear them in, and wear them out - you won't see a bobble. You can sleep soundly on your new sheets, knowing that everything in the Luxury range is guaranteed by us for 5 years.
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