Philips has just launched an innovative campaign for its new product, Wake-Up Light.
The global product company for health care, lighting and consumer lifestyle has released an alarm clock / light, with an innovative design.
Its main function is to wake up people the best way possible through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light.
“Wake Up The Town” is an experiment that will be held in Longyearbyen, a town near the North Pole, which passes through four months of the year totally in darkness.
The whole routine of the inhabitants of the place changes and the sense of time, day and night, simply cease to exist. Philips will be trying to help the inhabitants of that place to feel the day and dark times with its new product.
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